A Market Point of View
The connected household is converging.
The signal has been building for forty years.
Seven markets. One household. Parks Associates owns the data that ties them together. What follows is a point of view on where each market is turning, and where the research becomes new business.
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The turn
DIY devices and standalone cameras have pulled buyers away from traditional systems. Dealers who once sold hardware now compete on monitoring, AI features, and recurring value.
Who is buying
Alarm and security brands, smart home platforms, device makers, and monitoring providers.
Where the new business is
Every vendor racing to prove recurring value needs third-party data to win dealer and consumer trust. That is a research and sponsorship sale.
0%
of security dealers have lost sales to DIY systems or standalone video devices
Parks Associates, April 2026